Local SEO: What you Need to Know
The first step to improving your website’s rankings in local SEO is understanding what it means. SEO stands for Search Engine Optimization, and that is the process of optimizing your site so that it can rank better in Search Engine Results Pages (SERPS). As you might have guessed, this includes using keywords strategically on your site – but there are many other factors as well. For example, if you want people who live nearby to find your business page, then local SEO is important!
This is an example of a SERP or search engine results.
How does local SEO work?
Local SEO ranks your site in different geographical locations. It works by showing Google which location you are focusing on, so it can return appropriate results for users searching in that specific area. For example, if someone enters “Pizza place near me” into the search engine while they are located in Columbus, Ohio then they will see a Columbus Ohio result rather than one from another location. This process increases visibility and helps businesses gain more leads from people who have already demonstrated interest or intent to purchase services related to their business category/niche.
Search engine optimization is important for small businesses, but it can be hard to understand.
Local SEO is especially important for small businesses because you need to rank well in the city where you are located. Ranking well on Google can lead to top positions in the search results which will bring more customers into your business! Good Local SEO is one of the main keys to success. It all starts with a good understanding of what you need to do to rank well locally.
Google’s algorithm changes have made SEO more difficult and expensive.
With all of Google’s algorithm changes, SEO has become more expensive and difficult. This is especially true for small businesses because hiring an agency to optimize your website can be costly so our goal is to make the process of accessing agency-level support easier.
Here is a tip: One of the best ways to rank well locally is through quality content. Content that educates and provides value, but also includes your keywords in a natural way will help you focus on what matters most for ranking high: establishing relevance! If the text around your business looks like it has been written by an SEO expert – people may not want to click
Local SEO services are a great way to do search on a budget.
You can pay and may need to at times, but organic SEO is free if you get it right. You need to focus on is creating quality content around what makes your business unique. This will boost your visibility and establish a strong online presence! Stay focused on what makes your business unique because this is the best way to establish relevance in search engines, which means more clicks into your website!
And here’s how local SEO services work.
In a nutshell, content is the most important factor in ranking well.
Posting great content is step one, but it needs to fit into a strategy. So start posting great stuff – if you need help figuring out what is great – that is where we can help.
Local SEO services are a great way to outsource your optimization work without spending thousands of dollars on an agency! We not only work to get the content right but constantly monitor how you are ranking with our software so we can identify areas of improvement.
PS If you want to know my favorite places in Paris….
Try the Peleton Cafe as well as Fringe. HollyBelly isn’t to be missed as well.